MySQL ISV Workshop: Reducing ISV Risk, while Eliminating 90% of COGS

This is your opportunity to learn why more than 700 ISVs including Adobe, Symantec, Sage, Zimbra, just to name a few , have chosen to build their commercial products on MySQL Embedded Server. We will explore some of the most common obstacles encountered on the road to product success, especially as related to embedded technologies. We'll examine the impact of market, competitive, cost-of-goods-sold, technology, and support factors. In each case, we'll demonstrate how embedding a proven, market-leading database such as MySQL can go a long way toward building a solid technology foundation while concurrently helping to mitigate risk.

Goals:

This “ISV Workshop” is designed to provide an analysis of the risk-factors for Embedded Databases. And, how MySQL can help reduce COGS by 90% over Oracle and Microsoft SQL Server.

Who should attend:

• ISV Product Managers who:
  • Want to reduce COGS for Embedded Databases
  • Want to enter new markets
  • Want to provide cross-platform products
  • Want to introduce new products with “database included”
  • Want to introduce new products with a better “out-of-the-box” experience
  • Want to win competitive product comparisons
  • Want to build on fastest growing database product and community
• ISV CTOs or VPs of Engineering who:
  • Want to build on a best-in-class Embedded Database
  • Want to increase product margins
  • Want to reduce risk to engineering schedule
  • Want to gain platform independence
  • Want to leverage the massive and rapidly growing community
• The ISV Workshop is only open to employees of ISVs, OEMs, and Appliance companies

What attendees will learn:

• How market share and adoption of LAMP with MySQL is helping companies grow
• Criteria for Choosing an Embedded Database
• ISV Risk-factors with Embedded Databases
• How to Reduce COGS for Embedded Databases
• About other ISVs through Real-word Success Stories

What attendees will receive:

• FREE! MySQL Performance Tuning Book
• FREE! Guide to Choosing an Embedded Database

Fees:

FREE! There is no cost to attend the MySQL ISV Workshop.

Registration:

Attendance is limited to the first 100 qualified ISVs at each location. Snacks and beverages will be provided.

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