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Mobility Service Providers develop content, applications and games for mobile phones. Their products are sold through mobile operators and service providers such as AT&T, T-Mobile and Vodafone, giving them access to millions of their subscribers. For these operators, Mobility Service Providers offer additional revenue opportunities to increase ARPU (Average Revenue per User) and build subscriber loyalty.
The mobile game market segment is an example of how fast the global Mobility Services market is growing. According to Gartner, this market segment alone will double to $9.6 billion by 2011. To capitalize on this growth, Mobility Service Providers must satisfy a number of unique requirements in these emerging markets. These requirements include:
MySQL provides a number of benefits that make it an ideal fit for Mobility Service Providers building platforms that need to cost-effectively manage m-commerce, user accounts and profiles, authentication, usage patterns, presence information and more. These include:
MySQL provides specialized offerings that not only help Mobility Service Providers build games and applications, but also help them build powerful promotional programs, loyalty programs and gain important business intelligence from data warehousing applications. MySQL provides: